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Charles Lee HALLETT

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I returned to college in Winter 2024 at age 66 to elevate my "side-hustle" in media sales to a more polished professional effort. My goals are to acquire modern skills, network with resources, and put credentials around my experience. I also wanted to advance my abilities in video production and photography. This is a collection of my better work as I progress through the program. -Dec. 8, 2024
Spring 2026
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Generative A.I. Tools

Generative A.I. (and the data centers that support it) are controversial topics in the creative world. Ethical and sustainable application of high technology tools for low-cost visualizations whether it be relatable characters for story-telling or graphic displays for business communications are valid. My belief is that A.I. prompts can be corporate assets. These are examples of images used in various projects and that can be used for commercial purposes. The graphic below is AdMan. He comes to bring high-tech low-cost business solutions. The other is my alter-ego. or is it?
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Clifton Strengths
Clifton Strengths is an assessment and ranking program for the improvement of effectiveness in corporate roles. My results follow:
Futuristic - Not a dreamer, but with a positive vision of the future and the ability to connect with technology to predict direction and emphasis. Strategic - Turning data into patterns and trends, then providing simple visualizations. Determining the next steps to achieving a goal. Relator - Building close, genuine, and mutually rewarding relationships. I prefer depth over breadth when dealing with people. Ideation - The ability to communicate ideas and to develop the steps to bring ideas into reality. Creative connection of seemingly unrelated ideas. Individualization - I celebrate diversity and seek to discover styles, motivations, thinking patterns, and the strengths of the individual.
Spring 2025
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InDesign TESLA Project

For a project using ADOBE InDesign, I chose TESLA as a subject because the turmoil surrounding Elon Musk and the corporation at the time gave ample supplies of copywriting ideas. I'm a fan of Musk, his companies, and I learned more as I researched.
Radio Ad Samples
When the Covid crisis hit in 2000, I took an interest in online learning tools like Zoom and took notice of online influencers and the impact of blogs. I took some short online classes in Voice Acting and Audio Technology and was awarded some character roles for manga and video game parts. These clips are elements that I submitted to the group as part of some campaign projects in our Creative Strategy class. (PGA ad is a15 sec. spot.)
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PGA Superstore
The Home Federal Bank ad has two parts. The first part is for the customer request of an ad for their new Smart Start checking accounts. The second part is one I did myself for the overall bank business. (1 min. total clip.)
For a Communications class at Northeast State Community College, I interviewed my favorite Voice Acting instructor and coach, Deb Munro. This was my first attempt at editing an audio program. (30 min. audio.)
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United Federal Bank
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Deb Munro
This assignment was to create two posters for a fictional global music festival in portrait and landscape mode and separate motifs. One motif features a hot sun summer feel and the other conveys a watery seaside vibe. There's a lot of fonts and a couple icon designs for the bands.
I was conflicted about the typhoon design, but the more I look at it, the more I like it. I struggled with an acceptable Manta icon and I think it still needs work. My favorite element is the NATIV icon which seemed to fall together by itself.
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PRESS RELEASE: A project as big as an international music festival that is projected to draw major audiences from all over the world needs to be announced with a press release.
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If you're going to promote a sensational global music festival, you need to line up great bands! Here is a design of a CD case for a fictional group called NATIV and an album called FIERCE. I used photos for the front and back, chose the fonts and contrived the song names. The surfboard shaped design is mine.
I composed the aboriginal person and art in black and white to accentuate the tension and harmony that jungle peoples balance to survive and flourish in a hostile environment. They walk cautiously but unafraid.
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Spring 2024
I was a fan of the PBS landmark TV show COSMOS presented by Dr. Carl Sagen when it ran back in the 1980's. He was an amazing communicator and gave me not only an entertaining stroll through astrophysics, but also a fascination with science, theory, and skepticism. This video was a submission for an introductory Astronomy class on a favorite scientist of mine, and I think this was true for millions of viewers at the time. This video contains factual errors, but I'm still proud of the product. This is my very first attempt at film editing, music licensing, and YouTube publishing.

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Experimenting with LOGOS!

Logos are fun to design and colorful for classroom projects. But Logos are a serious business asset that need to convey the essence of the business in a way that is universally recognized. These are examples of the work that I did in college for various projects and examples of layups on promo items. The gold shirt below is an actual client item. The Media Club design was a logo I created for the group at Northeast State Community College. The design for KimPat Hunting & Fishing Adventures was one of my first attempts at creating a logo/business presence around 2005.
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Design/Layout of a Two-Sided Post Card Sized Ad.
Print ads is where I got my start more than 25 years ago. I worked for two magazines where I designed ads for the space that I sold. *NOTE - This is a draft of design I submitted with the Northeast State logo and is not approved for distribution.
I'm passionate about voting,and especially wanted to help with a voter registration drive for 2024 as a community service effort. This is the front and back design of a postcard sized handbill I proposed to produce.
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